Still, with the price hike, the grandfathered AT&T subscribers have seen the price of their unlimited plan rise 50% from the original $30 a month that they paid. Never one to miss an opportunity to take upset customers off the rolls of competing carriers, and at the same time get a jab in at them, T-Mobile has announced its WTH deal.
T-Mobile says that the initials stand for "Why The Hike?," but we know better than that. The new deal from T-Mobile begins next Wednesday, June 20th and covers "AT&T customers on their 'grandfathered' Data Unlimited for iPhone on 4G LTE with Visual Voicemail plan." Subscribers to that plan through June 7th or later, can switch to T-Mobile and receive a $250 pre-paid card "to make up for AT&T breaking their promises over these last two years."
John Legere, president and CEO of T-Mobile took this opportunity to reiterate that in his view, "AT&T is Dumber for sure." Those who follow Legere know that he often refers to Verizon and AT&T as Dumb and Dumber, riffing on the movie of the same name. Legere points out that the definition of a grandfathered plan means that there are no changes from the first day it is offered, including pricing.