Active for more than a year and still ongoing, the malware campaign is being conducted by a hacking group called KovCoreG, which is well known for distributing Kovter ad fraud malware that was used in 2015 malicious ad campaigns, and most recently earlier in 2017.The KovCoreG hacking group initially took advantage of P0rnHub—one of the world's most visited adult websites—to distribute fake browser updates that worked on all three major Windows web browsers, including Chrome, Firefox, and Microsoft Edge/Internet Explorer. According to the Proofpoint researchers, the infections in this campaign first appeared on P0rnHub web pages via a legitimate advertising network called Traffic Junky, which tricked users into installing the Kovtar malware onto their systems. Among other malicious things, the Kovter malware is known for its unique persistence mechanism, allowing the malware to load itself after every reboot of the infected host. The Traffic Junky advertising network redirected users to a malicious website, where Chrome and Firefox users were shown a fake browser update window, while Internet Explorer and Edge users got a fake Flash update.
The attackers used a number of filters and fingerprinting of "the timezone, screen dimension, language (user/browser) history length of the current browser windows, and unique id creation via Mumour," in an effort to target users and evade analysis.
Both P0rnHub and Traffic Junky, according to the researchers, "acted swiftly to remediate this threat upon notification."
Although this particular infection chain was successfully shut down after the site operator and ad network got notified, the malware campaign is still ongoing elsewhere.