If youre not an early shopper, you might have a tough time finding items in Targets latest designer collaboration.
The summer-inspired Vineyard Vines for Target collection arrives Saturday in stores and online. Fans of the designer brand best known for its smiling pink whale are expected to scoop up merchandise quickly.
There are more than 300 items in the collection, including clothes for women, men and children as well asaccessories and petand home goods. Prices ranging from $2 to $120, with most under $35.
Target has done similar limited-edition collaborations with well-known companies and designers, including TOMS, Lilly Pulitzer, Hunter, Marimekko and Victoria Beckham.
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The Lilly Pulitzer for Target line was released and sold out within minutes in April 2015 and led to fights in stores. Many items landed on eBay.
Some collections have been available longer, and the Vineyard Vines will be available through July 13 or while supplies last, Target said.
Brothers Shep and Ian Murray founded Vineyard Vines in 1998 and took inspirations from summers they spenton Marthas Vineyard in Massachusetts. The company has more than 100freestanding stores, and its merchandise is also sold in over 600 specialty and department stores.
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Contributing: Zlati Meyer
Follow Kelly Tyko on Twitter:@KellyTyko