Google and Apples billion-dollar search engine deal is under fire in the United Kingdom. The countrys competition watchdog is investigating the exuberant sum Google pays Apple every year to be the default search engine on Safari which the regulators say creates a significant barrier to entry and expansion for rivals.
As per an updated study on online platforms and digital advertising filed by the UK governments Competition and Markets Authority (via Reuters), Google shelled out 1.2 billion pounds (~$1.5 billion) last year to be the go-to search engine on browsers across a range of devices in the United Kingdom, the substantial majority of which went to Apple.
The rest of the search engine operators such as DuckDuckGo and Microsofts Bing pay Apple a fee themselves to stay as an alternative that users can manually switch to from the browser settings. However, since they dont have the same amount of resources as Google, it makes it more difficult for these providers to grow their user bases and improve their search quality and search monetisation rates.
Rival search engines to Google that we spoke to highlighted these default payments as one of the most significant factors inhibiting competition in the search market. Consumers primarily access the internet through mobile devices, which account for over two-thirds of general searches, a share which has grown substantially in recent years and is likely to continue to grow in the future, the regulators added in the report.
Apple switched from Microsoft’s Bing to Google as the default search engine across Safari and Siri three years ago for reportedly a yearly sum of a billion dollars.
The report goes on to suggest that to address these concerns, Apple should consider offering users an option to pick a search engine when they launch the browser the first time instead of configuring Google by default on Safari. Another route could be to limit Apple’s ability to monetize default search engine positions. However, that may end up knocking off a hefty chunk of yearly revenue from Apple.
UK’s antitrust watchdog forced a similar change on Google a couple of years back. Starting in 2019, Google began offering the country’s Android users an option to pick the search engine instead of pushing its own by default.
We’ve reached out to Apple and Google for a comment and we’ll update the story when we hear back.