It's not always easy to be a woman on a dating app.
That's a big part of why Bumble, which leaves it up to women to decide whether they want to initiate a conversation, has been so successful. So much so, in fact, that rival dating app Tinder now has plan to implement a similar feature.
A future update will add a new setting that leave it up to women to decide if they want to start a conversation with their matches.
Speaking to MarketWatch, Match CEO Mandy Ginsberg said she doesn't expect it will become a signature feature for Tinder the way it has for Bumble.
“Often, women don’t really want the pressure of kicking off the conversation, but if they want it, that’s great,” she said. “The feedback that we’ve heard is that women don’t always want to be forced to make a move, so we want to give people the ability to choose.”
This isn't the first time Match has expressed interest in some part of Bumble. The dating app, lead by Tinder alum Whitney Wolfe, reportedly rebuffed a $450 million offer Match Group, which owns Tinder ad a number of other dating apps.
Still, Ginsberg said the feature was "not a reaction to any competitor,” but the result of listening to feedback from users.