It's more than just a simple choice in clothing -- it's meant to send a powerful message.
Her parents, Cleopatra Cowley-Pendleton and Nathaniel Pendleton, picked the color orange to honor her and to call for gun reform.
Why? It's what hunters wear to protect themselves -- from other hunters.
"Orange is what hunters wear in the woods to protect themselves and others from harm. Orange is a bright, bold color that demands to be seen. Orange expresses our collective hope as a nation — a hope for a future free from gun violence."
The group published a video that ends with the quote "So tell me, can you see me now?"
Everytown for Gun Safety, a gun-control advocacy nonprofit, learned of the movement and brought it to the national level.