Apps are the cornerstone of Apple's iOS platform. The ecosystem is what sets Apple's mobile platform apart from its rivals, and the highest-quality iPhone apps are typically best in class.
But, like any app store, it is sometimes difficult to find out what are truly the best apps, the ones that stand out from the rest and offer a tool or service that's far beyond anything else available.
There's a bigger problem to think about here: with over a billion downloads from the App Store it can be a nightmare trying to work out which title is for you.
Research from analytics firm AppAnnie suggests that the average person uses nine apps per day, including the inbuilt options - and on the iPhone, there's more of an onus on creativity.
The issue there is working out what's good for you, and what's superfluous. For instance, there are loads of brilliant weather apps out there, many with cutting-edge features and beautiful interfaces. Or alarm clocks that can connect to the local transport news and wake you earlier if your train is running late.
But they might be no use to you if you look out the window to see how wet it is and always get up in good enough time to never be late for work.
Watch our overview of the iPhone X below.
- What's the best phone of 2018?
So we've done the hard work for you - checking out what's new and rising up the charts of the App Store each week and cherry picking the best titles to add into our regularly-rotated ranking.
This round-up compiles our favourites, from top-quality creative tools and video editors to the finest productivity kit and social networking clients.
And in addition to our ongoing list of the absolute best, every week we're adding our picks for the latest and greatest new or updated apps, so check back often.
Even if you don't have an iPhone right now, it's worth reading up on what's available if you're considering investing in the iPhone X or even one of the older models (if you need more info, check out our list of the best iPhones) - but note that some of these titles will only work with models from iPhone 5S and later.
New this week: Bandimal
Bandimal is probably the world’s cutest music-making app. And although it was designed for children, we’ll wager anyone with a soul will be grinning from ear to ear shortly after starting to play. It involves loading animals into one of three available slots, and tapping out notes on a dotted grid. When the playhead moves over the dots, a sound plays, and the animal bops along accordingly – such as a whale blowing colored water while emitting suitably deep bass noises.
It’s relentlessly jolly, sounds superb, and automatically stores every song you make. And as if to cement how perfect the app is, load one of your songs and the animals count in before it starts playing.