Starbucks Wants Its New “Cold Foam” to Be the Next Pumpkin Spice Latte

 fortune.com  4/17/2018 6:18:50 PM   Anne VanderMey

How to describe Starbucks’ new Cold Foam? It’s looks like the head on a Guinness beer, but it doesn’t dissipate and subside into the rest of the drink. It has a similar mouthfeel to the marshmallow topping of a key lime pie, but it’s easily sip-able. And it has a name that evokes the villain of a Michael Creighton sci-fi novel, but it actually tastes pretty good.

Cold Foam is Starbucks’ newest addition to its permanent drink menu. It’s made from whipped milk, but it’s not exactly a coffee creamer. It’s designed to sit atop a cold beverage without instantly vanishing (a la typical cappuccino foam from steamed milk), and gives customers the option to adorn their iced-cappuccinos with something other than whipped cream or, well, hot foam.

The new menu item is part of Starbucks’ effort to capitalize on a larger trend, as iced coffee has exploded in popularity. The coffee giant is targeting that half of its sales from cold beverages. But while the copmany has been an innovation powerhouse in many arenas (hello #PSL), it hasn’t had the same breakout success in recent years with cold beverages. Unless you count the Unicorn Frappuccino. Which, to be clear, we do not.

Enter Cold Foam, just in time for summer. The foam is created by putting milk in a blender, using a process that ensures it doesn’t get too hot. In drinks like the Cold Foam Cascara Cold Brew, the substance is then sweetened with Cascara syrup, derived from dried fruit of the coffee plant (the coffee bean is the seed). Cascara, a recently trendy food item, also looks set to be a household name.

To start out on April 17, Starbucks will be featuring three different Cold Foam drinks: the Cold Foam Cascara Nitro Cold Brew, Cold Foam Starbucks Blonde Iced Cappuccino, and the Cold Foam Cascara Cold Brew. The foam topping will be available as an add-on for any cold beverage.

So how was it? As someone who takes a lot of milk in their coffee, it was a little frustrating to have the foam sit on top and not blend in with the rest of the drink. But Cold Foam does tastse good (see video above for evidence). The ability to get a hit of curiously frothy cream along with a taste of cold brew is refreshing. And in the Starbucks Reserve shop where we sampled it, hands already shaking from caffeine tremors, your correspondents kept going back for more.

« Go back