Sonos One is coming in new, more expensive colors  4/17/2018 11:33:20 AM   Thomas Ricker
Sonos One, soon in five colors
Image: Sonos

The Sonos One just got an update. No, it’s not the Google Assistant integration we’ve been waiting for, but an updated color palette that adds some lovely new hues (and cost) to the company’s smart speaker. Sonos tells us that it’s adding red, green, and yellow to the current black and white offerings, but there’s also a pink version in the image above that accompanied the announcement.

The new colors are the result of a collaboration with the Danish design brand HAY, and thusly named the “HAY Sonos One Limited Edition Collection” because those words have been workshopped to have the most visual impact when clustered together in exactly that order. While trivial to many, the color of something so prominent as a living room speaker is crucial to others. And let’s be honest: that yellow is hot.

Image: Sonos

“Color is one of the most important tools in the design process, and it was very important we didn’t just create a color scale that looked beautiful,” says HAY co-founder Mette Hay. “Colors can hide completely and disappear or provide contrast.”

The special new Sonos One colors will be available to buy in September for 259 Euros and 229 USD / GBP; which is a decided markup from the current retail pricing of 229 Euros and 199 USD / GBP.

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