Over the past week, the company has made a splash in the city-state by unveiling a shiny new "floating" store and a new partnership with the government meant to boost the use of its smartwatch.
The app encourages users to exercise and complete certain activities each week, such as walking, swimming or practicing yoga. It also reminds users to sign up for health check-ups and immunization appointments. By checking off those goals, users can earn up to 380 Singapore dollars (about $280).
In a statement, Apple described the partnership as "the first of its kind."
"Singapore has one of the world's leading healthcare systems, and we are thrilled to be partnering with them," said chief operating officer Jeff Williams.
The announcement also came days after the company opened its third store in Singapore an eye-catching glass dome that was inspired by the Pantheon in Rome.
The government's tie-up with Apple, meanwhile, has been years in the making. It kicked off at least two years ago, when Singapore called on tech and healthcare providers to help come up with new public wellness programs in the country, both parties said. The two-year initiative will start in October.
"Even as all of us around the world are dealing with the challenges of Covid-19, we must keep investing in our future. And there is no better investment than in our own personal health," Heng Swee Keat, Singapore's deputy prime minister, said in a statement.