Reddit bought a five-second Super Bowl spot celebrating GameStock

 theverge.com  02/08/2021 03:17:40   Sam Byford

You could have been forgiven for missing Reddits Super Bowl ad tonight  it was only five seconds long. The ad mostly consisted of a text message that wouldve been pretty difficult to read in the moment, claiming that the company spent its entire marketing budget on five seconds of airtime.

One thing we learned from our communities last week is that underdogs can accomplish anything when they come together around a common idea, Reddit says by way of explanation, in a clear nod to the GameStop stocks saga that was driven by posters on the r/WallStreetBets subreddit. Who knows, maybe youll be the reason finance textbooks have to add a chapter on tendies.

You can watch the ad above, but heres the full text in case its too small on your phone screen:

Wow, this actually worked.

If youre reading this, it means our bet paid off.

Big game spots are expensive, so we couldnt buy a full one. But we were inspired and decided to spend our entire marketing budget on 5 seconds of airtime. One thing we learned from our communities last week is that underdogs can accomplish anything when they come together around a common idea.

Who knows, maybe youll be the reason finance textbooks have to add a chapter on tendies. Maybe youll help r/SuperbOwl teach the world about the majesty of owls. Maybe youll even pause this 5-second ad.

Powerful things happen when people rally around something they really care about. And theres a place for that. Its called Reddit.

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