Now, he's got his eyes set on a new market to disrupt: smartphones.
Roberto Escobar, 71, is releasing a foldable phone through his investment company, Escobar Inc. It's called the Escobar Fold 1, and it's named after his brother.
Escobar Inc. CEO Olof Gustafsson told CNN that the screen is made of a proprietary plastic that "makes it almost unbreakable," claiming that it is the "most durable telephone screen on the market."
Prices start at $349. The phone uses Google's Android operating system.
"Our phone has gone through rigorous testing," Gustafsson said. "The only true way to break our phone is to burn it, which I would imagine an average user would not do."
There were, at the time, quite a bit of them.
"We want to beat the competition," Gustafsson told CNN. "We figured out very fast that if we make a good telephone that folds for a reasonable price, we can sell many units. And that is what is happening now."