Nvidia is now requiring, not just encouraging, companies selling laptops with its new RTX 30-series graphics chips to be more transparent about the kind of power people can expect. Nvidia tells The Verge these companies will have to disclose specific clock speed stats and total graphics power on online product pages all of which tells people everything they need to know about a laptops graphics potential, for better or worse.
However, companies wont have to mention that these chips are Max-Q variants because, according to an Nvidia spokesperson, Max-Q is no longer part of the GPU name. Rather, Max-Q is now solely used to communicate that a laptop with an RTX 30-series graphics chip ships with efficiency features like Whisper Mode 2, Dynamic Boost 2, and Advanced Optimus. Previously, seeing Max-Q branding made it easy to determine a laptops general performance without having to know its specific clock speeds.
Its encouraging to see Nvidia no longer allows companies to hide this vital information from marketing materials. It should go far enough in helping buyers make an educated purchase without having to wait on reviewers and early adopters to report on the specs.
By sharing these specs, companies can make it much easier for consumers to understand how its possible that, in some instances, the RTX 3070 in MSIs GP66 Leopard can outperform an RTX 3080 in the MSI GS66 Stealth, which is something we saw first-hand. Since the Max-Q brand no longer signifies a graphics chips power capabilities, being transparent with clock speed and how much power it can consume is more crucial than ever.
Were requiring OEMs to update their product pages to the Max-Q technology features for each GeForce laptop, as well as clocks and power which communicates the expected GPU performance in that system, an Nvidia spokesperson told The Verge.
Nvidia says manufacturers have already begun sharing this info, including Asus, which we confirmed at the time of publishing. Were going to keep tabs on some models coming out soon (and those currently on the market) to see how long it takes for these requirements to roll out across the industry. Let us know in the comments if you notice that one has been updated with info or needs to be added to this list.