The “In My Blood” singer, 20, is joined by “To All the Boys I’ve Loved Before” breakout star Noah Centineo, who poses in just a pair of grey boxer briefs in the brand’s latest ad.
According to the company, the #MyCalvins narrative is focused on “the coming-of-age concept evokes universal truths of curiosity, companionship, sexual exploration and the spirit of rebellion,” per People.
For Centineo, youth is an abstract concept. “I think youth is a thing, regardless of age, that looks at the world, that looks at a scenario, and flips it on its head and goes, ‘that might not be right. How can we do that better?'” the Netflix star said of the new project.
Mendes’ shirtless images dropped over the weekend, to much online fanfare.