LONDON — Twenty-First Century Fox increased its takeover bid for Sky on Wednesday, raising the stakes in the company’s fight with Comcast over control of the European satellite broadcaster.
The new offer for the 61 percent of Sky that Fox does not already own values the company at about 24.5 billion pounds, or $32.5 billion. Comcast’s takeover bid, made in April, valued the broadcaster at about £22 billion.
Under the terms of its new offer, Fox would offer £14 a share, or about 12 percent more than its rival. Sky said in a regulatory filing that it would recommend Fox’s new offer to its shareholders, after having withdrawn support for a previous bid.
The new offer pushes the competition for Sky, which has 23 million customers across Europe and the lucrative broadcast rights to the English Premier League and other sports competitions in some markets, to new heights.
Fox’s Rupert Murdoch, who founded Sky in the early 1990s, has long coveted regaining full control of the business.
But Sky is also an important prize for both Walt Disney and Comcast, which are seeking to buy the bulk of Fox.
Robert Iger, Disney’s chief executive, has called the broadcaster a “real crown jewel,” and Brian Roberts, Comcast’s chief, has described it as “a great British business.”