Staff Report/Abu Dhabi
Etisalat set another milestone by retaining its top position as 'The Most Valuable Consumer Brand' and 'The Most Valuable Telecom Brand' in Middle East and Africa (MEA) by Brand Finance - as a recognition for the success and growth of the brand.
Based on the report fromBrand Finance, world's leading independent brand valuation and strategy consultancy,Etisalat boasts of an impressive portfolio of brands touching $11bn including Etisalat Misr, Mobily, Ufone, Maroc Telecom and PTCL. The brand has also demonstrated consistent performance over the years retaining its title as the most valuable telecom brand for the fourth year in a row.
Also read: Emirates again ranked top brand in UAEThe brand value increased to $8.5 billion as the most valuable consumer brand in MEA for a third consecutive year on a standalone basis. Etisalat is also the only telecom brand to retain AAA brand rating.David Haigh, CEO, Brand Finance said: "Etisalat is the most consistent performer in the Middle East & Africa and the winner of the most valuable consumer brand title in our Global 500 for a 3rdyear running.
Eng. Saleh Abdullah Al Abdooli, CEO, Etisalat Groupsaid:"Reaching the top is hard but maintaining a leadership position is harder.With the regional leadership of Etisalat as a brand it is a testimony to our continuous efforts in digital transformation amplifying our efforts in the societies we serve by investing in new digital platforms, 5G technologies and global brand building initiatives.
"Etisalat has taken the lead in the launch of 5G in MENA opening a world of opportunities and spurring innovation in the government and industries providing a platform to enable future technologies to become an integral part of our economy and lifestyle."The company operates in 16 countries with 148 million subscribers across Asia, Middle East and Africa.
As the premier digital services and telecommunications partner of Expo 2020 Dubai, Etisalat will deliver the event's visitors and delegates 5G connectivity.