This article may contain personal views and opinion from the author.Personal data is one of the hottest commodities right now, and companies are doing whatever they can to get their hands on it. The goal is simple: to provide better-targeted ads that bring more money to those that provide them. Of course, this is presented to consumers as a great feature since youll no longer see ads for things that are of no interest to you. But how deep are companies digging to get the information needed to suggest just the right item? A lot deeper than wed like, it turns out. Stories about people receiving ads about things theyve mentioned casually in conversation have become modern urban myths. People often discard their validity for being too out there and such a reach into our privacy that even the evilest companies wouldnt do something like that. The thing is, unless you have access to the inner workings of an app thats suspected of eavesdropping on you, theres no way to prove it is happening. Theres always a chance that the ad placement was a mere coincidence that our brain, looking for patterns in everything, has connected to a conversation weve had.
However, weve gathered a few examples that seem to be a bit too specific to be explained by chance and for which the most logical reason is the phone has been listening. Some of these examples are coming from people part of our team, while others are from close friends and relatives.
John (name changed) was texting a friend of his on Facebook Messenger about planning to use a flower delivery service in another city as a birthday surprise. John hadnt looked up anything on Google yet and had never before seen ads for anything even remotely related to this. And yet, barely 10 minutes after the conversation, as he was scrolling through his news feed on Facebook, there was an ad about flower delivery services in that specific city he mentioned earlier. Obviously, the chance of that being a coincidence is close to zero. The only logical explanation is that bots are scouring through conversations looking for keywords and then matching them to users for ad targeting. For John, the preciseness of the ad felt invasive and he made sure to use a delivery service different from the one that was advertised.
The only way this story can get creepier is if your phone automatically sends this guy to do the delivery
An American couple was having a chat using Samsungs built-in text messaging app, both using an S10 device. The two were contemplating switching cat food brands, without having any specific one as a replacement in mind yet. And, you guessed it, ads for cat food were quick to appear, but thats not all! About a week later, the couple received discount coupons for a specific brand of cat food. The coupons were for a local pet store that the couple has never shopped at and were mailed to the address theyre living at, further adding to the creepiness factor.
This time it wasnt an ad that was too personal, but still an example of your phone keeping an eye on your activities. A woman in the States was looking to buy a house and was browsing offers on a realtors website. There was one she liked and was considering it for a while when she received a notification from Google with the exact time it would take her to drive to work from her new home during morning traffic. Now, thats something youre probably interested in when about to change living arrangements but its still a bit unsettling that your phone is doing these suggestions on its own.
Randy was talking on the phone to one of his friends one day and he mentioned that he was reading the book Think and Grow Rich by Napoleon Hill. At which his friend said: You know, theres another book of his I can recommend to you: Outwitting the devil. That was the first time Randy has ever heard of that book, but as you might have already guessed, it wouldnt be the last. Sure enough, the next day as he was scrolling through his Facebook feed, there were ads for the book Outwitting the devil. Coincidence? Unlikely.
This final one is coming from popular podcast host and comedian Joe Rogan. One of his friends was having a conversation with someone in person and said that he plans to trade in his car to get a new one and also mentioned the brand and model of the car he currently owned. There were no Facebook ads this time, however. The person said he received a text message on his phone with a link for a website with a trade-in evaluation of his car ready for him to take advantage of. Unsurprisingly, he refused to click a link randomly sent to him, but it was clear from the text of the message that the phone was aware of his intentions.After reading the examples, its easy to point the finger at Facebook for everything thats wrong with privacy today. But the truth is that there are many more companies that are likely guilty of the same without us even suspecting. It might even be others that do the data collecting and sell it to those willing to pay for it. We asked Facebook if they have such practices but so far theres no response. Either way, if our phones are really listening to us, then why arent seeing these ultra-targeted ads more often? Again, theres no definitive answer since theres no proof thats even happening, but we have our theories:
If theres a scale on which to put personal data and its value for ad targeting, then keywords stripped from conversations would probably be at the very top. This means that the companies providing that data will charge a premium for it. Perhaps, then, theres only a limited number of ad campaigns that are ready to pop up on your feed as soon as something relevant is mentioned by you.
But since youre here, you clearly know better than the average user. So, tell us, have you experienced anything similar to what weve described above? Or have you taken all the necessary measures to make sure your phone isnt cooperating with anyone else? Share your stories in the comments below!