It's been ten years since Android was first outed by Google, and back then it was hard to imagine the sheer number of apps we'd have today.
There are apps for everything, and many of them are completely free, meaning you're just a few downloads away from supercharging your smartphone at no extra cost.
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Admittedly, the huge quantity of apps doesn't mean they're all quality - far from it in fact, and finding the good ones can be tough.
There are tools and techniques to help, with various lists in the Play Store providing you with Editor's Picks across a range of categories, new releases and even apps that are specifically recommended for you based on your previous installs.
You can also hunt out apps that are similar to your favorites by searching for an app you have and seeing what else comes up.
And checking out user reviews and ratings can save you from downloading a dud of an app.
But even with all that, the sheer number of apps on Google Play means many of the best can often get lost, while weaker ones sometimes rise to the top.
So to make sure you never install a duff app here's our selection of the best you should install right now - each one carefully chosen to ensure you'll have a whole suite of fun, engaging and, dammit, useful apps on your phone or tablet.
New this week: Amazon Kindle
If you’re a user of Amazon’s ebook store then you probably already have the Amazon Kindle app, but if not it’s worth getting, especially as it’s just been overhauled to make it slicker than ever.
As before, the app gives you access to your Kindle books on your phone or tablet, as well as access to the store - so you can buy more digi-tomes - but it’s now got a new look, with larger cover art and a re-designed interface that makes it faster to get into your books.
There’s also a new light theme joining the dark one, and the app will soon be improving further, as Goodreads integration is on the way, which will allow you to rate your books and interact with that community from the Kindle app.