Apple has announced its new TV streaming service today, but it won’t just be available on the company’s own devices. The service will also be coming to a range of smart TVs and streaming boxes, including TVs from Samsung, LG, Sony, and Vizio, and streaming services from Roku and Amazon. It’ll also be available on Macs.
This broad launch is notable and follows Apple’s wider pivot to focus on services instead of hardware. The company knows that if its TV subscription service is going to succeed, it needs to be available wherever people are currently watching films and TV shows. That means partnering with firms that would usually be dismissed as rivals.
We don’t yet know which particular TV models the new Apple TV Plus app will be available on, but watch this space for more detail. The app will be available first on Samsung TVs, hitting other devices later in the spring, and will be coming to Macs later in the year.
As well as the usual options to rent and buy movies and TV shows via the TV app, users will be able to subscribe to individual pay channels, like HBO, Showtime, and Starz. Apple will also be bringing a lot of original content to the app. There are no pricing details yet.
“We designed a new TV experience where you can pay for only the channels you want, all in one app, with the password you already have,” said Apple’s Peter Stern at an event in Cupertino. “Watch everything on demand and ad-free. Download your shows to take with you anywhere. Enjoy the highest quality picture and sound available.”