Apple has just revealed its new Apple News Plus service, which adds magazines to the Apple News app. The emphasis is on curation, high quality, and trust, all of which Apple considers essential for a news and magazine consumption app. There will be over 300 magazines, such as The New Yorker, Esquire, The Atlantic, National Geographic, Men’s Health, and Vogue, and Apple News Plus will be “the only place” where you’ll be able to get all of them at once. The Wall Street Journal will be the big new name that Apple adds to Apple News Plus from the newspaper business.
This premium tier of Apple News is designed, in the same vein as subscription services like Netflix and Spotify, to aggregate paid content from a multiplicity of sources while charging the user a single monthly fee.
It would cost you more than $8,000 per year if you were to subscribe to all the publications in Apple News Plus individually, Apple says, but the News Plus price will be $9.99 per month. Family sharing of the Apple News Plus subscription will be allowed, with each user having their own individual favorites and customizations. The US and Canada are the first two countries to get Apple News Plus, which rolls out today via an update to iOS and Mac devices. The first month will be free. Australia and the UK will follow in the fall of this year, with the rest of Europe to come later.
The demonstration of magazines in Apple News Plus during Apple’s event showed off moving-image covers and a lot of tailored, bespoke content for iPads and iPhones. Apple’s ambition is to create the best magazine-reading experience on a mobile device, which echoes the original sales pitch that Steve Jobs presented when launching the first iPad way back in 2010. Apple is coming back to the business of revolutionizing and digitizing the magazine. Stressing its emphasis on privacy, Apple also promises it won’t know what you read in Apple News Plus and won’t allow advertisers to track you. “What you read in Apple News will not follow you across the web,” says the company.
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