7 of the UK's best online dating sites in 2018

 mashable.com  4/17/2018 4:08:24 PM   Johirul Hassan

Online dating websites and apps have become the norm. But knowing which site best suits your needs is a whole other matter. Finding the right one can often play a crucial role in the type of relationship you're after. 

To make the process easier for you, we've gathered 7 of the best online dating sites in 2018. They are the cream of the crop when it comes to online dating, from being easy to use to having good customer service.

Adult Friend Finder

Our top-pick is one of the most diverse and well-established sites in the Friend Finder Group network. Adult Friend Finder has been around for over 20 years and attracts a huge user base, consistently growing in popularity even though new dating websites are launching every month. Members are typically single people looking for casual hookups, and also those who are already in relationships, whether it is open or committed. The site operates on a points system, making it feel like a 'game', thus helping make the experience less tedious and more fun. There is on-site currency which are referred to as points and can be earned through on-site activity or can be purchased with a card. Points enable you to 'tip' other members for their updates, images, videos or you can use them to watch videos and gain access to other areas of the site.


Many of you probably haven't heard of Zoosk, and will be surprised to hear that they've been around for over a decade. Although it has picked up countless awards since its existence, it's definitely a dating site that flies under the radar. One of the unique selling points of Zoosk is it's simplistic, straightforward approach to matching members. No questionnaires, no newsfeed updates, and no tedious amount of notifications. Instead, Zoosk tends to display individual profiles one by one depending on whether you are viewing search results, browsing who is online during the time you're online, or playing a 'hot or not' game.


Match.com is one of the most recognizable names in the online dating industry. It's been around for 23 years and claims to be committed to finding a serious relationship for you. It consistently and actively listens to feedback to improve and optimize the user experience. Unlike other sites which bombard you with lengthy questionnaires and notifications, Match has a unique algorithm which takes into account what exactly you want through your preferences. It also monitors your on-site habits, and then presents potential partners to the user based on this information. For example, if you put brunette as your preferred hair colour but then you begin to look at blondes, Match's algorithm will pick this up and begin to add more blondes in your searches. 


With over 75 million members, the sex-focused site XMatch adheres to your short-term needs, whether you're looking for a no-strings attached one-night-stand or someone who shares your unique sex fetish. Registration is extremely easy and allows members to plunge into their sexual fantasies (no matter how out there they are). Unfortunately, when you note down your preferences (gender, age, location, etc.) XMatch doesn't really take this into account. While this means you'll match more users, compatibility suffers. However, users conveniently have a compatibility score, meaning you'll have a good idea of how well you and another member match.


With over 15 years of experience in online dating, you can expect to find someone that caters for your needs at eHarmony. Their unique selling point is perhaps their advanced matching algorithm, called the Compatibility Matching System which leads to more legitimate matches than most dating websites. The site claims to lead to more marriages than other dating sites. Registration is lengthy as it requires you to fill in an in-depth questionnaire, although this enables the site to get to know what exactly you're looking for in order to begin sending you suggestions almost immediately. 


The theme of Passion.com is pretty self-explanatory, with the majority of users looking for interactions that tend to be of the sensual nature. Easy to sign up to, Passion caters to everyones needs. From couples, singles and groups with any sexual preferences, the site is widely used to connect people online and in real life. General layout is easy to navigate through, placing all emphasis on browsing erotic profiles, photos and videos. There's also adult chatrooms where groups can interact with each other, direct messaging and a newsfeed where members can post statuses for other members to see. 

Ashley Madison

55 million users have joined the infidelity website since Ashley Madison since 2002, making it one of the world's leading married-dating websites. The user base is generally married people looking to have an affair but that's not to say that there isn't single people on there too. Signing up is easy and only takes a few minutes. Post signing-up, members have the ability to search and bookmark profiles. What's unique about Ashley Madison is that users have a feedback rating on their profile from other users they have interacted with, thus making it easy for the user to see who's worth their time and who to avoid.

« Go back