�1 to watch Bigil trailer on the big screen, but you may be too late already!

 thehindu.com  10/12/2019 12:59:59  2

There is no describing the level of enthusiasm shown by fans of south Indian actors, especially when a film of their screen idol is hitting the screens.

But then, you have not heard of a Vijay fan. They are quite literally, for want of a better description, Vera Level, when it comes to pushing the extent of star worship. While for some, the fandom may appear excruciatingly over-the-top but if youre a smart theatre owner, you know there is an opportunity to capitalise here.

Enter Vettri Cinemas in Chromepet. On Friday, Rakesh Gowthaman, the proprietor, announced on his Twitter that his theatre would organised a special trailer screening of Bigil  Vijays upcoming movie directed by Atlee  at 9.30am. If you thought, hed wasted an opportunity... think again! Because, barely a couple of hours into the announcement, Vettri cinemas sold out the trailer screening show.

Noticing that there is more than what meets the eye to this feverish excitement among Vijay fans, Rakesh proceeds to add two more shows  at 8.45am and 8am  and goes on to sell them out as well.

On his Twitter account, Rakesh has been inundated with posts by Vijay fans who rushed to the theatre to purchase tickets priced at 1. Vettri cinemas had also made it possible to book tickets for the trailer screening online. It is to be noted that booking via an online vendor includes paying a convenience fee of 30-35. Still, there were posts from Vijay fans on Rakeshs twitter page suggesting that many had purchased tickets online.

Talk about Verithanam. A Vijay fan is a living embodiment of it!

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